Yesterday jumped the news of bankruptcy precipitous Sterling , airline low cost Danish. View news.
There goes another, and already in the past few months, who will be next? It is clear that between the lower prices, increased competition, market stagnation by the crisis, the credit crisis itself and the fluctuations of oil, the airline industry should definitely be taking the brunt.
Sterling flying to 40 destinations across Europe with a fleet of 27 Boeing 737 aircraft from its 'hubs' in Copenhagen, Oslo and Stockholm. The airline has about 1,100 employees. Last week was operating normally and today, this is the aspect which www.sterling.dk
Writing in black on white, unadorned synthesize the various stages of the business, from creating, merging with Maersk, breakeven, expansion and finally start bankruptcy yesterday.
Due to the financial collapse of Iceland, the main capitalist Sterling has been forced to stop injecting funds into the company, caused the quiebr a. "In three or four weeks, the entire financial system collapsed, and the result was that our shareholders were unable to continue to support the company," said Sterling.
A real pity. Personally, although I have not flown with them, I have been following closely and I think took a very good business strategy in the past two years, knowing fully exploit the technology in their sales channels (Intermet and GDS ) and defnitiva doing things right. www.sterling.dk was a reference site for all who work in airlines, in the area of Internet sales channels and distribution .
The following graph corresponds to the evolution of www.sterling.dk Alexa during the last 6 months:
The graph can be interpreted as the collapse has been the end of a process that took time to boil. As you can see, interest in www.sterling.dk decreased progressively from July this year to reach minimum levels in October. This decline may be related to the need to cease investment in online marketing due to a lack of funds. And you know, or invest or do not exist, here is an example of how little does the inertia that may have a. Com. However, its nature posicionamento not yet been affected, too recent, and will
Yesterday longer appeared streling direct adwords but still appeared those of travel agencies on-line also distribute Sterling. In fact, to date November 1st and still are-dreams adwords promoting Sterling. Spending? Unnecessarily?, You'll see the financiers!
I hope you finally find a solution and that Sterling does not disappear, and I am amazed to see the fragility with which you can drop a company like this.
Note: non accedáis by this URL because your browser you can go crazy.