The crisis in the skies
Yesterday news broke of the precipitous collapse Sterling , airline low cost Danish. View news.
There goes another and are already in the past few months, who will be next? It is clear that between the lower prices, increased competition, market stagnation by the crisis, credit crisis itself and the fluctuations of oil, the airline industry should definitely be taking the brunt.
Sterling flew to 40 destinations across Europe with a fleet of 27 Boeing 737 aircraft from its 'hubs' in Copenhagen, Oslo and Stockholm. The airline has about 1,100 employees. Last week was operating normally and today, this is the aspect that offers www.sterling.dk
Writing in black on white, unadorned, summarizes the different stages of the business, from creating, merging with Maersk, breakeven, and finally the beginning of expansion of business yesterday.
Due to the financial collapse of Iceland, the main capitalist Sterling has been forced to stop injecting funds into the company, caused the quiebr a. "In three or four weeks, the entire financial system collapsed, and the result was that our shareholders were unable to continue supporting the company," said Sterling.
A real pity. Personally, although I have not flown with them, I have been following closely and I think it took a very good business strategy in the past two years, knowing fully exploit the technology in their sales channels (Intermet and GDS ) and doing defnitiva things right. www.sterling.dk was a site of reference for everyone working in airlines in the field of Internet sales channels and distribution .
The following graph corresponds to the evolution of www.sterling.dk Alexa for the past 6 months:
The chart can be interpreted that the bankrupt was the end of a process that was long in boiling. As can be seen, interest in www.sterling.dk decreased progressively from July this year to reach minimum levels in October. This decrease may be related to the need to cease investment in online marketing due to lack of funds. And you know, or invest or do not exist, here is an example of how little does the inertia that can have one. Com. However, their positioning nature has not yet been affected, too recent, and will
No longer appeared yesterday adwords Streling direct but still appeared those of travel agencies online that also distribute Sterling. In fact, to date still appear Nov. 1 e-dreams adwords promoting Sterling. ¿Spending unnecessarily?, You'll see the financial!
I hope you finally find a solution and that Sterling does not disappear, and I am amazed to see the fragility with which you can drop a company like this.
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