Yesterday news broke crash of bankruptcy Sterling , airline low cost Danish. Read more.

There goes another and are already in the past few months, who will be next? It is clear that between the lower prices, increased competition, market stagnation by the crisis, credit crisis itself and the fluctuations of oil, the airline industry should definitely be taking the brunt.

Sterling flew to 40 destinations across Europe with a fleet of 27 Boeing 737 aircraft from its 'hubs' in Copenhagen, Oslo and Stockholm. The airline has about 1,100 employees. Last week was operating normally and today, this is the aspect that offers www.sterling.dk

Writing in black on white, unadorned synthesize the various stages of the business, from creating, merging with Maersk, break even, expansion and finally start bankruptcy yesterday.

Due to Iceland's financial collapse, the main capitalist Sterling has been forced to stop pumping funds into the company, led to the bankruptcy a. "In three or four weeks, the entire financial system collapsed, and the result was that our shareholders were unable to continue supporting the company," said Sterling.

A real shame. Personally, although I have not flown with them, I have been following closely and I think it took a very good business strategy in the past two years, knowing fully exploit the technology in its sales channels (Intermet and GDS ) and doing defnitiva things right. www.sterling.dk was a site of reference for everyone working in airlines, in the field of Internet sales channels and distribution .

The following graph corresponds to the evolution of www.sterling.dk Alexa for the past 6 months:

The graph can be interpreted as the bankruptcy has been the end of a process that took time to boil. As can be seen, interest in www.sterling.dk decreased progressively from July this year to reach minimum levels in October. This decrease can be related to the need to cease investment in online marketing due to lack of funds. And you know, or invest or do not exist, here is an example of how little does the inertia that can have one. Com. However, its natural positioning has not yet been affected, too recent, and will

No longer appeared yesterday adwords Streling direct but still appeared those of travel agencies online that also distribute Sterling. In fact, November 1 still appear E-dreams adwords promoting Sterling. Do you spend unnecessarily?, You'll see the financial!

I hope you finally find a solution and that Sterling does not disappear, and I am puzzled to see the fragility with which you can drop a company like this.

Note: Do not accedáis this URL because your browser can drive you crazy.

Here's the first jewel that comes to mind ... to see what you think.

The story begins in Salt Lake City (EU), on 27 September 2007. During the last breakout sessions in the context of the annual user conference Navitaire , Don Bell co-founder of WestJet and Swell Guy left the entire audience (representatives of all airlines in the world called " low cost ") gasped with a presentation light, entertaining, funny, fresh and extremely interesting about the world of airlines, nothing to do with the other presentations.

This veteran of the industry tried to rigorous topics currently in the aviation industry using the example of Westjet , from the moment the idea of creating the company through the launch, growth and successes, etc ...

In concluding her presentation, a video which shows the retreat ceremony of one of its 737-200. It seemed incredible! It gave me goosebumps and I was really excited ... and so did the rest of the attendees stood up to applaud, a momentazo, really.

The video is priceless. In his last flight, 737-200 skimming maneuvers to be photographed. I hate to think the complexity and danger of these maneuvers. I seem to remember that the deposit was said to the minimum fuel in order to pick up ... amazing.

Well, I wanted to share with you this time through the video, let me know that I have found.