TripIt is a tool Travel 2.0 that lets you create your travel plans and share them with your network.
The first step is to register using TripIt, via a registration form filling fast and easy, you just need to indicate your name and key to register.
The next step is to create your network, using a feature that keeps track of your contacts on LinkedIn , hotmail, gmail and others and lets you know who is already inivtar TripIt or those who still are not.
Finally, prepare your travel plans. The system lets you add to your travel plan confirmations of your reservations train, flights , hotels , rental cars, ... just send them by e-mail to plans@tripit.com . It also lets you add the information you need to complete your travel plans.
Your travel plans share them with your whole network, thus TripIt, apart from being a very useful and practical service to organize your travel, is both a powerful social network e-travel .
I'm waiting for my next trip to start using TripIt.
I do not know if the SEO is dead or not, what is clear is that it is increasingly fashionable as I say and anyone has the audacity to write about SEO, without being anywhere near an expert ... even if a 'SEO mind 'in the making.
During the last decade I have observed the evolution of the concept we know actuamente as SEO, Search Engine Optimisation. In the beginning, the optimization was to have 'metatags' on every page, control the density of keywords, generate 'link popularity' netmechanics use to optimize the HTML, 'submitear' URLs to hundreds of sites and do some another clever trap to generate traffic to your site, ... - the most effective ;-)
In many cases, if you did well, you were especially insistent and creative butt, these techniques work very well at low cost . SEO gradually became standard practice at all. Com. but it was not until the appearance of Google when it took more and more important, evolving to become one of the disciplines of online marketing more important for generating web traffic today.
The SEO has become even a way to pose and do things on the Internet. A good SEO is a very creative person, with extensive knowledge of the Internet, with technical background, with a clear business vision and above all with infinite patience and perseverance. Many of us have done the odd pine tree (SEO Lammers), but few that can be considered good SEO professionals and also get paid for it.
I only know one person who meets the above characteristics, his name is Enrique Aguilera and work together on Vueling , he and SEO and I as head of IT on the web. With your permission, I will write something about my humble view of how I think they should develop an SEO strategy in the context of an airline to distribute directly through the web (ie, 100% commercial airlines). Enrique is an expert in this topic, among many others, and taught me much about the reality of SEO.
From my point of view, there are several lines of action key to the success of SEO in an airline:
Culture and organization - All commercial and marketing areas of the airline, including the top management should have a vision 'SEO Mind'. That is, should understand the basics and benefits of SEO and ensure their adoption in the organization. The basics of SEO should be to join the company's business vision and its application to fully cross IT, Web, Customer Intelligence, Marketing, Online Marketing, Customer Care and PR. The SEO should monitor any activity and season to reverse on the web and also be responsible for a budget and own equipment and specific business objectives. The SEO currently requires resources and organization to provide them.
Fresh content and quality - the airline's website should include on its website, as well as processes on-line booking and services related to flight, interest content on the destination, the generation, editing and / or around the productionof content should be monitored from the SEO perspective. The airline should act as an agent to promote tourism in the destinations it flies and become a content aggregator and tourist information. This would provide a basis to SEO content that, properly managed, would favor the natural positioning Some of the key strategies are:
Promotion of 'destination': it is about creating partnerships with organizations that promote tourism destination (DMOs as spain.info, holland.com, visitgreatbritain.com). This will provide firsthand reacionado content with destiny, as it will be the primary source content, ensuring the adequacy and quality. The SEO exploit this content and work to capture traffic from all those searches related to major tourist attractions in destination such as landmarks, landscapes, events, traditions, culture, entertainment, hospitality, food, etc ...
Socialization: this is to create and promote social spaces with several common themes related to tourism, leisure and hospitality at the destinations, from the perspective of information and also from the perspective of the user experience. The blogging properly moderate opinion, incorporating user generated content like reviews and stories of experiences of the user, persentados multimedia format (text, images, videos), having presence in major social networks like facebook , twitter , etc. allow the SEO ... have lots of fresh, dynamic content and community capacity building.
Customization: the possibility of adapting services and web content as the user profile that accesses the web, SEO will provide the ability to diversify its scope too. Why focus on the user-oriented SEO leisure, and what happens to the business user or the user who only seeks the cheapest? If the airline's website is able to mutate in real time as the access profile, SEO design also shares a segmented and will get the right traffic in each case.
Technique and technology - The SEO must go hand in hand / units of technology , development and web layout. The web development department shall implement SEO initiatives that require the execution of logic and interaction with databases, such as automatic generation capabilities of content or meta tags, code optimization and submission 'SEO adaptation' between other. The department or operating system must implement and manage change in DNS, redirects, creating friendly URL, creating subdomains, web server configuration, ensure speed of response and load times, etc ... The department creative web layout should follow the guidelines SEO when designing the lay-out for the presentation of HTML content and also within the content generation.
Measurement and analytical - Like any business process the "measure" is also the key to SEO. It is important to measure the effectiveness of actions SEO, conversion keyword, evolution of the natural position for each of the search engines, etc ... web analytics systems like Analytics or Sytecatalyst should be adapted to measure the SEO. On the other hand, corporate information systems should include metrics to build the SEO scorecard, which reflects the main KPI to monitor the effectiveness and quality of SEO actions and helps decision making and identification of areas for improvement.
All this would be applicable today in most airlines. Many of them already applied consistently SEO, whether through internal resources or a model of 'outsourced SEO', but how many of these airlines apply an optimal SEO?, I think few.
Looking to the future and wonder how it will develop the SEO, from my point of view the figure of SEO and his team will tend to disappear in many cases. Necessary to optimize the web and how to do things, will be increasingly rooted in their own teams, ie the SEO will be intrinsic to the methods and the organization responsible for managing the web, both in the technically and in business.
To finish, attach a curiosity on a case related to the topic of SEO and the world airlines. Visit link .
Greetings to all and Merry Christmas.
PS: SEO, you spend very good holidays with your children and encouragement in your new stage agur.
Have you ever wondered how many flights are operated in a day? Are many. In the video below you can see an animation that runs along one day and displays all flights commercial (yellow spots).
It is fascinating to see how, before dawn to reach thousands of aircraft throughout Europe and continue on domestic flights in different areas. At night, hundreds of flights from Europe to America ... There are also some loose flight that Alex says are drug dealers ...
I would like to see the animation of the 11-S. It must be shocking to see how the flights from / to the U.S. are almost nonexistent. It is said that those 3 days when American air traffic was almost closed, pollution fell dramatically.
The pitch on a plane is the space between the seats of a row and another. Basically is what separates first class or tourist business. That and the free food.
Some luminaries thought that could get more benefit to getting more people flying and selling more tickets. This aircraft have more rows than they were 5 years ago but in the same cabin. This is achieved by changing the settings. If you do not use seats specially designed for this type of configurations (no recliners, magazines pocket up, etc) are achieved small pitch.
And the small picth is something you notice if you are tall or if you fly long hours. Especially if the front passenger reclining pro gives without asking or if the next is with your legs apart as if stung. And if you carry on luggage under the front seat, can be torture.
Who often fly sure you know what I mean. I leave a strip Dilbert that sure brings back memories to many. Who has not been with the laptop resting on the table, half open, his neck twisted to see the screen ...?
There goes another and are already in the past few months, who will be next? It is clear that between the lower prices, increased competition, market stagnation by the crisis, credit crisis itself and the fluctuations of oil, the airline industry should definitely be taking the brunt.
Sterling flew to 40 destinations across Europe with a fleet of 27 Boeing 737 aircraft from its 'hubs' in Copenhagen, Oslo and Stockholm. The airline has about 1,100 employees. Last week was operating normally and today, this is the aspect that offers www.sterling.dk
Writing in black on white, unadorned, summarizes the different stages of the business, from creating, merging with Maersk, breakeven, and finally the beginning of expansion of business yesterday.
Due to the financial collapse of Iceland, the main capitalist Sterling has been forced to stop injecting funds into the company, caused the quiebr a."In three or four weeks, the entire financial system collapsed, and the result was that our shareholders were unable to continue supporting the company," said Sterling.
A real pity. Personally, although I have not flown with them, I have been following closely and I think it took a very good business strategy in the past two years, knowing fully exploit the technology in their sales channels (Intermet and GDS ) and doing defnitiva things right. www.sterling.dk was a site of reference for everyone working in airlines in the field of Internet sales channels and distribution .
The following graph corresponds to the evolution of www.sterling.dk Alexa for the past 6 months:
The chart can be interpreted that the bankrupt was the end of a process that was long in boiling. As can be seen, interest in www.sterling.dk decreased progressively from July this year to reach minimum levels in October. This decrease may be related to the need to cease investment in online marketing due to lack of funds. And you know, or invest or do not exist, here is an example of how little does the inertia that can have one. Com. However, their positioning nature has not yet been affected, too recent, and will
No longer appeared yesterday adwords Streling direct but still appeared those of travel agencies online that also distribute Sterling. In fact, to date still appear Nov. 1 e-dreams adwords promoting Sterling. ¿Spending unnecessarily?, You'll see the financial!
I hope you finally find a solution and that Sterling does not disappear, and I am amazed to see the fragility with which you can drop a company like this.
Note: Do not accedáis this URL because your browser you can go crazy.
In the world of airline revenue is known as ancillary to those obtained for the provision of auxiliary services incidental to own passenger transport service. Example for these services are from check luggage, seat selection XL, drinks on board until the provision of insurance, hotel stays, car rentals, etc ...
In recent times we are seeing most of the airlines in Europe, especially the so-called low cost or LCC - Low Cost Carriers - ( Ryanair , Clickair , easyJet , Vueling , ...), offer services that traditionally were free and now instead charges.
The current reality is certainly curious. On the one hand, the legislation has forced airlines to report the final price of the ticket (only includes fare, taxes and fees) in search results, in the process of booking on-line , on the other hand, in contrast, Airlines have decided to decouple the transport service itself certain services Auxiliary and charge additional fees on reserve price just increasing the original "no frills", so the price reported on the initial results is rarely the price the customer ends up paying.
In my opinion, it is logical that airlines need to increase average revenue per passenger and generate incremental revenue at all costs because they are essential in order to survive the harsh market and industry and changes in oil prices, while maintaining competitive prices and supporting ridiculous margins. Instead, on the other hand, the customer sometimes does not seem right the way certain airlines such as Delta in the U.S. case, execute the marketing of ancillary services.
In the following video, humorous, an example that illustrates this reality and ridiculed.
In U.S., yet it seems that as usual, go one step ahead. This is the case of Southwest, which last year drectamente attacking its competitors under the slogan 'fees do not fly with us ", differing by not charging for services that arguably can decouple transport service.
Passenger being quite common, when I see what Southwest spots and having lived bad experiences with other airlines, I think, good communication work, I caught the message, sure that if I have time I choose to fly to you.
Questions that come to mind: are the ancillaries bread today and hunger tomorrow for airlines, is it the greater the benefit obtained from the impact it has on customer perceptions?, ¿charge for certain services may affect largely to the brand that costs as little as build and destroy?, does not charge as strengthen Southwest opinion?
TripIt is a tool Travel 2.0 that lets you create your travel plans and share them with your network. 
