¿Look2book or conversion?
Several people have asked me the reason for the domain look2book.info . Although many will believe that I am exlicando obvious, they are, I want to explain it, is a bit boring but interesting at the same time.
The term "look to book" is the relationship between the number of queries or requests for information from a given product (looks) and the number of purchase transactions (books) in a period of time and a sales channel determined.
In the channel online sales correponde the relationship between the number of unique users who access the information pages of a given product and the total discharge of the purchase confirmation page of the product.
For example, in the process of booking on-line for the OTA (Travel Agency On-line) or the airlines , the flight product L2B ratio corresponds to the total number of queries in a given route, the number of reserves issued for the same flight path.
The ratio "look to book" is a measure of "performance" of the marketing process. It is a key indicator of business, from the standpoint of systems to measure and optimize marketing skills, from a commercial viewpoint, the inverse value corresponds to the conversion indicator, which measures efecividad marketing, interest, sensitivity user to price changes and acceptance of the product itself in the sales channel.
Well, it seems, the "look to book" is the inverse of the conversion: if the conversion of a process of online sales is 3% means that 3 of every 100 visitors end up buying the product. But look to book value indicates that to sell a product is necessary to process requests for information 33.3.
Different ways of approaching the same concept.
Have you understood the concept "look to book" where you get look2book.info ?. I hope so.
Alex.
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